Although it may involve all sorts of positive and negative feelings, love itself is not a feeling. Love is a choice; a decision. Love is an act of the will. However, we live in a world where people are guided primarily by impulse and feeling rather than by will and reason. Feelings tend to be rather fickle and impulses self-serving.
Our world (particularly since the so-called sexual revolution) has become saturated with the distorted thinking pattern sometimes referred to in psychological literature as “feelings are facts.” Consequently, the “facts of life” have become distorted along with the thinking processes. Therefore, it is prudent to maintain a healthy skepticism when words such as “love” or “choice” are used to champion any cause or movement having to do with the “facts of life,” as it were. The likelihood of distortion is quite high.